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Guest Economics

The economics of the guest does not end when the room is booked.

GE-003 — OTA Commissions Are Visible. Lost Guest Revenue Isn't.
GE-003Guest Economics

OTA Commissions Are Visible. Lost Guest Revenue Isn't.

Hotels fight the 15, 18 or 20 per cent they can see on a P&L. The larger loss happens after the booking, outside the property, and never appears in any report.

27 Aug 20266 min read
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GE-004 — Understand More, Ask Less
GE-004Guest Economics

Understand More, Ask Less

The new frontier of the conversational website is not making the guest talk more. It is understanding better, by asking less.

27 Aug 20265 min read
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GE-002 — Occupancy Is Not Profitability
GE-002Guest Economics

Occupancy Is Not Profitability

A full house can hide weak economics. Selling more rooms does not automatically produce more profit — not when ADR falls, cost per occupied room rises, and total guest spend is never measured.

18 Aug 20266 min read
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GE-001 — Your Hotel Sold the Room. Who Captured the Rest of the Guest's Wallet?
GE-001Guest Economics

Your Hotel Sold the Room. Who Captured the Rest of the Guest's Wallet?

The room is the smallest part of what a traveller spends. The strategic question is not how much the room produced, but how much of the guest's total spending the property actually captured.

04 Aug 20267 min read
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